What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as selling)! This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here …

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Japan’s Real-Estate Investment Market – Part 2 – Tenants & Tenancies

Click here for part 1 Alright, so we’ve covered the basics – Japan’s got beautiful cash-flow, zilch to negative capital gain (recently that trend has changed, but no one knows how long this will continue), and the icing on the cake – the best and safest business and tenancy environment one could possibly hope for …

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Japan: A World-class Destination for Global Business Conventions (…and MICE)

The original of this post I wrote for DeepJapan.org (“Real Experience to Enrich your Travel”) and my Profile and other writing on DJ can be found here. Considering attending, or showcasing at a Trade Fair, Business Exhibition or Convention in Japan? Tokyo, already recognized as a global economic superpower is back in the world spotlight …

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Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that their non-Japanese customers and partners feel they are receiving the highest value solutions. Globally, sales and marketing can be improved by asking more questions to …

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App Development in Japan, A Love Story III

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: How Apple can take a bite out of you as a developer. The problems with Apple’s submission process, both then and now. Stories of apps that got rejected, …

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Making it in Japan: The Story of Starting a Business in Japan

This is a BIJ summary of a great article that you can find and read in full at behere.asia/making-it-in-japan Some TL;DR takeaways: Researching, setting up and building a successful business in Japan is a long process. It took the author 7 months to do. The requirements are: lawyers, choosing viable business, Japanese partners, finding suitable …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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The Real Reason Japan Can’t Innovate & What To Do About It

Key points: Japanese companies are too conservative They have the ability to enter new markets but they have a lack of motivation Emerging external solution: shifting investment from R&D to CVC (Corporate Venture Capital) Possible in-house solution: Valuing technical skills rather than academic skills The Real Reason Japan Can’t Innovate & What To Do About …

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App Development in Japan, A Love Story II

The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of how a seemingly good app idea can lead to dramatic failure. 5 tips on how to prevent the same kind of failure. How flexibility can …

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