What is the Market Readiness Framework?

Two major sporting events, Japan Rugby 2019 and Tokyo 2020 are just around the corner, with the Osaka World Expo following in 2025. It’s the ideal time to get your brand noticed not just by Japan, but by the whole world. It is a market watched globally for its trends and technological innovations, that is …

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Understanding New Trends and Opportunities in Japan’s Luxury Industry [Summary]

This post is a summary of a quite detailed, excellent post from Infocubic Japan, “Info Cubic ─ Online marketing specialists for Japan and beyond” a company I encourage you to check out. The whole post can be read in full here, complete with a large list of source links to read even more! Japan is the second largest luxury market in the world – behind the United …

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know your rights understanding japans labor laws

Labor Laws in Japan

Japan’s labor laws are vastly different from other countries. Unlike places like the U.S. where employees are sometimes famously fired at-will and without cause, Japan’s laws are designed to protect the employees, making it very difficult for a company to fire an employee without cause and ample amounts of evidence. In order to determine your …

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Doing Business In Japan – The Airport Economist [Summary]

This is a quick Summary of a great little professionally produced, 20 minute video introduction and interview based guide to doing business in Japan, from Aussie Economist Tim Harcourt, who is ‘The Airport Economist‘ The Airport Economist is a television show and series of best-selling books which bring expertise and insight to global economics, business …

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App Development in Japan, A Love Story IV

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. This time the short article, thtat I encourage you to read it all of (very quick read), he discusses a common experience in software development; “crunch time”, where developers have to fit three months’ …

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Looking inside the Japanese mind: the difference between the professional and a private persona

Key subjects: The role of the working environment in communication The prevalence of ‘Tatemae’ and the difficulty to find ‘honne’ The impact of ‘unspoken rules’ and etiquette in common culture Japanese act differently A summary from Kim Christian Botho Pedersen: Looking inside the Japanese mind: 7.1 – Difference between the Japanese employee / professionals and …

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Summary: How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively” Social media can be a great way to connect with customers abroad, building your brand, provide services and reduce the distance between you and your customers overseas. The prime steps in establishing …

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