This is a summary of a Nippon.com article translated from the Japanese and you can read the whole thing in English here and in Japanese here. In 2018, an estimated 12.6 million Japanese people took trips abroad. The number of Japanese traveling overseas set a new cumulative record of 19.0 million in 2018, after a …
Young Japanese Women Lead the Way in Overseas Travel – [Summary] Read More »
This is a summary of the e-commerce landscape in Japan and the three marketing trends you should know before selling products online in Japan from btrax’s blog, freshtrax. You can read the full article here. Japan ranks as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom. It might …
Selling in Japan: E-commerce Landscape in Japan [Summary] Read More »
This is the first in a series of Summaries of the detailed Japan Business Guides put together by Business In Japan core partner, SMEJapan.com. The SMEJapan business guides are free resources for entrepreneurs to help them understand more about doing Business in Japan and stepping through the process of Japanese company incorporation. If you want …
Japan Company Incorporation [SMEJapan Business Guide Summary Series] Read More »
This is a summary of a post by Dominic Carter, longtime Japan market researcher and strategist from CarterJMRN, a strategic market research agency in Japan. Pondering why some famous brands win (Starbucks and Disney) and many more fail with Japan market entry, Dominic presents in considerable detail, his three golden rules to a successful market …
Learning to Change: Three steps to a successful Market Entry in Japan [SUMMARY] Read More »
This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here. Characteristics of Japanese Web Design Japanese websites are known to be busy and text-heavy because Japanese customers want to see as much information as possible when looking at websites. …
Japanese Website Design Trends: 3 Consumer Behavior Traits to Consider [Summary] Read More »
On Friday 30th August, 2019, BIJ proudly partnered with, presented and helped, Professor Philip Sugai promote and deliver a Workshop How to create future-proof products & services – about a ‘new’ or better way of thinking about and better starting point for Marketing Products and Services. The Value Plan (in Japan): How to create future-proof …
“The JLPT Is a Much Bigger Deal than I’d Thought” is a summary of the debut post from Alex Farrell‘s blog, “The Kyoto Linguist“, discussing the Japanese language, translation, travel writing and more. The original article is here. Feature image above from https://www.jlpt.jp/e/ – visit for latest information about the JLPT. When Alex Farrell, a …
The JLPT Is a Much Bigger Deal than I’d Thought [Summary] Read More »
With durable diplomatic relation, the momentum of Vietnam – Japan Free Trade Agreement (VJFTA), Vietnam – Japan Economic Partnership Agreement (VJEPA), ASEAN-Japan Comprehensive Economic Partnership Agreement (AJCEP) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Vietnam-Japan trade and investment relation has been boosted magnificently. “Rising Trade” The amount of Vietnam-Japan trade is spiking, …
Two major sporting events, Japan Rugby 2019 and Tokyo 2020 are just around the corner, with the Osaka World Expo following in 2025. It’s the ideal time to get your brand noticed not just by Japan, but by the whole world. It is a market watched globally for its trends and technological innovations, that is …
This post is a summary of a quite detailed, excellent post from Infocubic Japan, “Info Cubic ─ Online marketing specialists for Japan and beyond” a company I encourage you to check out. The whole post can be read in full here, complete with a large list of source links to read even more! Japan is the second largest luxury market in the world – behind the United …
Understanding New Trends and Opportunities in Japan’s Luxury Industry [Summary] Read More »