Contributions from the Business in Japan Community

Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on […]

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A year and a half ago, I arrived in Tokyo from the United States with my family in tow. This is my sixth sojourn in Japan, my first time to spend more than a year at a stretch in the country, and the first time to reside here with my family. One of the things […]

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Uniquely Japan I’ve been intimately involved with Japan, its business environment, culture and etiquette for the past 14 years or so. I’ve lived here, on and off, for over 5 years. I speak the language (or at least, a very domesticated, casual version of it), and have, in recent years, even had some limited success […]

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  Whether you live in Japan or not, finding the time to study Japanese can be hard; especially when you have a full time job, and even more so with a family! In a day filled with work, food, family and sleep you might only have about 2 hours free. And you probably want to […]

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This is a summary of a good article from Hayataki-san’s Blog and the original article is here Hayataki-san presents his opinion that… “There are four primary challenges when entering the market in Japan” Low English proficiency among the general population, an inclination to prefer domestic brands, a shortage of Japanese marketing agencies that do business […]

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This post comes from NTI (Nippon Tradings International) – a proxy and buyers’ agency, representing investors purchasing real estate in Japan. You can find more of our posts tagged NTI and/or JapanProperties and can follow us on LinkedIn or Facebook. To begin the new year, we analyzed last year’s forecasts, compared them with current trends […]

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Just because someone lives and works in Japan doesn’t mean they are instantly fluent in Japanese. I’ve heard of people who have lived in Japan for a year without even learning hiragana or katakana. The worst case I met was a man who lived in Japan for 17 years and only knew how to order […]

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You’re not Japanese, you’re a foreigner. You want to live and work in Japan because: You have friends, or know someone, who lived in Japan and told you how wonderful it is You’re a big manga fan and working in Japan would be so cool You took a semester or two of Japanese in school […]

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With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of […]

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A potential US$30B market; the holy grail of the Industry This article summarizes the CNN Money article: Casinos’ holy grail: Japan opens door to potential $30 billion industry Japanese parliament passed a new law early December 2016 “The world’s leading operators regard Japan as a holy grail given the potential market size” ~ analysts at brokerage […]

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