The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of how a seemingly good app idea can lead to dramatic failure. 5 tips on how to prevent the same kind of failure. How flexibility can …
With Japan currently in its longest economic expansion in more than a decade, there is renewed interest by multinationals in doing business here and now is a good time for each to review their Japan specific strategy — if they have one at all. Statistics on the size of the Asian market in certain industries …
The Case for Excluding Japan from Your Asian Market StrategyRead More »
There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie? Promat Japan Corp. Company Description Promat Japan Corp. is a Japanese subsidiary of Etex, the Belgian housing materials maker. It has manufactured and sold Microtherm; microporous thermal …
Key points: Yamap is a hiking app that was invented in 2011 What’s special about the app is its ability to serve as a map function even without an internet connection, its social aspects, and how it highlights convenient locations such as restrooms The app has about 380,000 monthly users from all over the world …
Foreign Tourism Is Reinventing Hiking in Japan – YamapRead More »
The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of what causes someone to start a company in a brand new, emerging field. The state of Japanese mobile phones before the iPhone. How the iPhone …
It’s no secret the way people are traveling is changing, especially when it comes to accommodations. More and more travelers, whether the purpose of their trip is business or leisure, are looking for a a place to stay that doesn’t feel like a disruption to their daily routine, but instead helps them bring it …
The Benefits of Staying in a Serviced Apartment in TokyoRead More »
Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed by Akio Morita for the Sony Corporation he founded. To achieve profitable growth in each of its main global target markets, a company needs to …
Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market LeadersRead More »
There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie?
If you haven’t visited Asakusa in the last few years, you’ll probably be surprised by how much things have changed. At least if you are identifiably western in appearance, you’ll be greeted by a chorus of “Welcome to Japan!” from over enthusiastic hawkers pushing their tour, English menu or rickshaw ride. I can still remember …
Can foreigners start and build successful businesses in Japan? Is it worth risking a comfortable full-time job and heading down a path of uncertainty? The answer I think is a resounding yes. There are a lot of challenges, highs and lows and here are 5 lessons I learned from starting my business in Japan…. click …
5 Lessons I Learned From Starting a Business in JapanRead More »