This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here.
Characteristics of Japanese Web Design
- Japanese websites are known to be busy and text-heavy because Japanese customers want to see as much information as possible when looking at websites.
- American sites have a lot of white space and minimal text while Japanese sites are covered in data and facts.
Japanese Customer Traits
- According to the 2019 Edelman Trust Barometer, Japan is grouped among the countries that don’t trust businesses.
- Japanese customers can be skeptical of new companies that have not yet proven their credibility and quality.
- Japanese websites are loaded with data, testimonies, and statistics because customers need to be 100% certain about the value of the company and its product or service.
- American Express International found that 56% of Japanese customers will take their business elsewhere after one bad service experience.
- Shopify’s website addresses all 3 traits of what a Japanese customer looks for in a Japanese website:
- There are sections added for customer support, success stories, and user interviews to gain the trust of its target market.
- It contains more statistics from the number of store locations to the number of experts and apps using it to add credibility.
- The features are extensively explained through illustrations accompanied by detailed text to prove the quality of the service.