Japanese Website Design Trends: 3 Consumer Behavior Traits to Consider [Summary]

This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here.

Characteristics of Japanese Web Design

  • Japanese websites are known to be busy and text-heavy because Japanese customers want to see as much information as possible when looking at websites.
  • American sites have a lot of white space and minimal text while Japanese sites are covered in data and facts.

Japanese Customer Traits

  • According to the 2019 Edelman Trust Barometer, Japan is grouped among the countries that don’t trust businesses.
  • Japanese customers can be skeptical of new companies that have not yet proven their credibility and quality.
  • Japanese websites are loaded with data, testimonies, and statistics because customers need to be 100% certain about the value of the company and its product or service.
  • American Express International found that 56% of Japanese customers will take their business elsewhere after one bad service experience.
  • Shopify’s website addresses all 3 traits of what a Japanese customer looks for in a Japanese website:
  1. There are sections added for customer support, success stories, and user interviews to gain the trust of its target market.
  2. It contains more statistics from the number of store locations to the number of experts and apps using it to add credibility.
  3. The features are extensively explained through illustrations accompanied by detailed text to prove the quality of the service.

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This article was summarized by btrax’s own Julie Saephan. Julie works in Marketing and strives to connect businesses and consumers together through marketing and brand management.