Marketing Strategy

Selling in Japan: E-commerce Landscape in Japan [Summary]

This is a summary of the e-commerce landscape in Japan and the three marketing trends you should know before selling products online in Japan from btrax’s blog, freshtrax. You can…

Japan Company Incorporation [SMEJapan Business Guide Summary Series]

This is the first in a series of Summaries of the detailed Japan Business Guides put together by Business In Japan core partner, SMEJapan.com. The SMEJapan business guides are free…

Learning to Change: Three steps to a successful Market Entry in Japan [SUMMARY]

This is a summary of a post by Dominic Carter, longtime Japan market researcher and strategist from CarterJMRN, a strategic market research agency in Japan. Pondering why some famous brands…

Japanese Website Design Trends: 3 Consumer Behavior Traits to Consider [Summary]

This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here. Characteristics of Japanese Web…

How to create future-proof products & services: The Value Plan (in Japan) – Event Summary

On Friday 30th August, 2019, BIJ proudly partnered with, presented and helped, Professor Philip Sugai promote and deliver a Workshop How to create future-proof products & services – about a…

Doing Business In Japan – The Airport Economist [Summary]

This is a quick Summary of a great little professionally produced, 20 minute video introduction and interview based guide to doing business in Japan, from Aussie Economist Tim Harcourt, who…

Summary: How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively” Social media can be a great way…

Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis,…

Effectively Globalized Japanese Companies’ Habit #4: Embrace Diversity: Lead Inclusively and Engagingly

To succeed globally, Japanese organizations may need to ensure that the best workers are rewarded and promoted, regardless of diversity factors, and that all employees want to take responsibility, and…

Effectively Globalized Japanese Companies’ Habit #3: Innovate from Everywhere

In order to maximize profitable growth, successful global companies need to ensure full contribution by every region, department, and partner towards strategic innovation. This approach was described as “Blue Ocean…

What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as…

Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that…

Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic…

The Case for Excluding Japan from Your Asian Market Strategy

With Japan currently in its longest economic expansion in more than a decade, there is renewed interest by multinationals in doing business here and now is a good time for…

Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market Leaders

Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed…