Marketing Strategy

Selling in Japan: E-commerce Landscape in Japan [Summary]

This is a summary of the e-commerce landscape in Japan and the three marketing trends you should know before selling products online in Japan from btrax’s blog, freshtrax. You can read the full article here. Japan ranks as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom. It might …

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japanese business incorporation

Japan Company Incorporation [SMEJapan Business Guide Summary Series]

This is the first in a series of Summaries of the detailed Japan Business Guides put together by Business In Japan core partner, SMEJapan.com. The SMEJapan business guides are free resources for entrepreneurs to help them understand more about doing Business in Japan and stepping through the process of Japanese company incorporation. If you want …

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Harajuku, Tokyo, Japan

Learning to Change: Three steps to a successful Market Entry in Japan [SUMMARY]

This is a summary of a post by Dominic Carter, longtime Japan market researcher and strategist from CarterJMRN, a strategic market research agency in Japan. Pondering why some famous brands win (Starbucks and Disney) and many more fail with Japan market entry, Dominic presents in considerable detail, his three golden rules to a successful market …

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Japanese Website Design Trends: 3 Consumer Behavior Traits to Consider [Summary]

This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here. Characteristics of Japanese Web Design Japanese websites are known to be busy and text-heavy because Japanese customers want to see as much information as possible when looking at websites. …

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One of the key points discussed from the book was How to Create Value

How to create future-proof products & services: The Value Plan (in Japan) – Event Summary

On Friday 30th August, 2019, BIJ proudly partnered with, presented and helped, Professor Philip Sugai promote and deliver a Workshop How to create future-proof products & services – about a ‘new’ or better way of thinking about and better starting point for Marketing Products and Services. The Value Plan (in Japan): How to create future-proof …

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Doing Business In Japan – The Airport Economist [Summary]

This is a quick Summary of a great little professionally produced, 20 minute video introduction and interview based guide to doing business in Japan, from Aussie Economist Tim Harcourt, who is ‘The Airport Economist‘. The Airport Economist is a television show and series of best-selling books which bring expertise and insight to global economics, business …

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Summary: How social media is being used to successfully promote international trade and investment

Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively” Social media can be a great way to connect with customers abroad, building your brand, provide services and reduce the distance between you and your customers overseas. The prime steps in establishing …

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Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis, Japan experienced two consecutive years of divestment in 2010 and 2011, and then in 2015. This is an Executive Summary of an Santander – Foreign …

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Effectively Globalized Japanese Companies’ Habit #4: Embrace Diversity: Lead Inclusively and Engagingly

To succeed globally, Japanese organizations may need to ensure that the best workers are rewarded and promoted, regardless of diversity factors, and that all employees want to take responsibility, and feel that they have influence and a voice that is heard. However typical Japanese business communication style is based on hierarchical shows of respect, one-way …

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Effectively Globalized Japanese Companies’ Habit #3: Innovate from Everywhere

In order to maximize profitable growth, successful global companies need to ensure full contribution by every region, department, and partner towards strategic innovation. This approach was described as “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne and contrasts with “Red Ocean” strategy which may be described as competing on price with similar products …

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