Marketing Strategy

Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis, Japan experienced two consecutive years of divestment in 2010 and 2011, and then in 2015. This is an Executive Summary of an Santander – Foreign …

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Effectively Globalized Japanese Companies’ Habit #4: Embrace Diversity: Lead Inclusively and Engagingly

To succeed globally, Japanese organizations may need to ensure that the best workers are rewarded and promoted, regardless of diversity factors, and that all employees want to take responsibility, and feel that they have influence and a voice that is heard. However typical Japanese business communication style is based on hierarchical shows of respect, one-way …

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Effectively Globalized Japanese Companies’ Habit #3: Innovate from Everywhere

In order to maximize profitable growth, successful global companies need to ensure full contribution by every region, department, and partner towards strategic innovation. This approach was described as “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne and contrasts with “Red Ocean” strategy which may be described as competing on price with similar products …

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What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as selling)! This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here …

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Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that their non-Japanese customers and partners feel they are receiving the highest value solutions. Globally, sales and marketing can be improved by asking more questions to …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market Leaders

Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed by Akio Morita for the Sony Corporation he founded. To achieve profitable growth in each of its main global target markets, a company needs to …

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Why is it a great time to do Business in Japan now?

With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of …

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Mie prefecture; one of the best prefectures to do Business In Japan

How many prefectures in Japan do you know? I suppose, many people know urban areas such as Tokyo and Osaka. The topic of this article is Mie prefecture, one of the best prefectures in Japan for doing business. You’ll understand the attractiveness of Mie prefecture after reading this article. Mie prefecture is located in the center …

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