Marketing Strategy

With Japan currently in its longest economic expansion in more than a decade, there is renewed interest by multinationals in doing business here and now is a good time for each to review their Japan specific strategy — if they have one at all. Statistics on the size of the Asian market in certain industries […]

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Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed by Akio Morita for the Sony Corporation he founded. To achieve profitable growth in each of its main global target markets, a company needs to […]

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With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of […]

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How many prefectures in Japan do you know? I suppose, many people know urban areas such as Tokyo and Osaka. The topic of this article is Mie prefecture, one of the best prefectures in Japan for doing business. You’ll understand the attractiveness of Mie prefecture after reading this article. Mie prefecture is located in the center […]

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This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here This Executive Summary was written by David Forncrook Airbnb in Japan is facing some significant operating model challenges in spite of Japan being the second largest market for them […]

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This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here This Executive Summary was written by David Forncrook  Paul Chapman, a founder of Moneytree, presents well learned lessons for doing business, raising capital in Japan and how to navigate […]

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