Translation & Localization

Japanese Website Design Trends: 3 Consumer Behavior Traits to Consider [Summary]

Japanese Business Practices, Freelancing, Marketing Strategy, Print & Digital Media Production, Translation & Localization, Web Design - UI - UX - Creative Design, Writing - Editing - Content Management / By

This is a summary of the three consumer behavior traits that affect Japanese website design from btrax’s blog, freshtrax. You can read the original article here. Characteristics of Japanese Web Design Japanese websites are known to be busy and text-heavy because Japanese customers want to see as much information as possible when looking at websites. …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Exporting from Japan, Marketing Strategy, Translation & Localization, Web Design - UI - UX - Creative Design / By

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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