Marketing Strategy

What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as selling)! This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here …

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communicate-clearly-positively-Kraken

Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that their non-Japanese customers and partners feel they are receiving the highest value solutions. Globally, sales and marketing can be improved by asking more questions to …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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Aim to be glocal market leaders

Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market Leaders

Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed by Akio Morita for the Sony Corporation he founded. To achieve profitable growth in each of its main global target markets, a company needs to …

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Why is it a great time to do Business in Japan now?

With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of …

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Mie prefecture; one of the best prefectures to do Business In Japan

How many prefectures in Japan do you know? I suppose, many people know urban areas such as Tokyo and Osaka. The topic of this article is Mie prefecture, one of the best prefectures in Japan for doing business. You’ll understand the attractiveness of Mie prefecture after reading this article. Mie prefecture is located in the center …

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What Airbnb’s Japan Problem Can Teach Your Startup – Executive Summary – DisruptingJapan.com

This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here This Executive Summary was written by David Forncrook Airbnb in Japan is facing some significant operating model challenges in spite of Japan being the second largest market for them …

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What’s Holding FinTech Back in Japan – Executive Summary – DisruptingJapan.com

This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here This Executive Summary was written by David Forncrook  Paul Chapman, a founder of Moneytree, presents well learned lessons for doing business, raising capital in Japan and how to navigate …

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