Exporting from Japan

What is the Market Readiness Framework?

Two major sporting events, Japan Rugby 2019 and Tokyo 2020 are just around the corner, with the Osaka World Expo following in 2025. It’s the ideal time to get your brand noticed not just by Japan, but by the whole world. It is a market watched globally for its trends and technological innovations, that is …

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US puts tariffs on Japanese Steel and aluminum – imported cars, trucks and auto parts next

Considering that the USA wants to put new tariffs on Japanese imported cars, trucks and auto parts after already having imposed tariffs on Japanese aluminum and steel imports, something must be wrong with the relations between Japan and the US, even if the prime minister of Japan recently said that they are good friends. I …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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Global Companies in Mie: Promat Japan Corp.

There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie? Promat Japan Corp. Company Description Promat Japan Corp. is a Japanese subsidiary of Etex, the Belgian housing materials maker. It has manufactured and sold Microtherm; microporous thermal …

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