Flesby Toyoda Gosei Tokyo Motor Show

“Adorably Mad” Japan charms the motoring press

Visitors to the Tokyo Motor Show have been shown many marvellous machines, designed to carry us into the future.

There’s even a car which steps in to calm things down if families start to argue when they are sat inside it!

Many articles highlight the weirdness and eccentricity of the concept cars on show. Does this reinforce the stereotype that the Japanese are “adorably mad”?

Read more in this week’s blog by Japan Story founder, Duncan Bartlett.

The story can be found at Japan Story or on LinkedIn.

Japan Story’s blog is written by former BBC Tokyo Correspondent Duncan Bartlett. Each week he analyses how Japan’s story is being told to the world through the international media.