Public Affairs – Government

Vietnam IT group in Yokohama, Japan

Vietnam – Japan Trade and Investment

With durable diplomatic relation, the momentum of Vietnam – Japan Free Trade Agreement (VJFTA), Vietnam – Japan Economic Partnership Agreement (VJEPA), ASEAN-Japan Comprehensive Economic Partnership Agreement (AJCEP) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Vietnam-Japan trade and investment relation has been boosted magnificently.   “Rising Trade” The amount of Vietnam-Japan trade is spiking, …

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It may be painful to pander to Trump but businesses reckon it’s worth it

It was all smiles when Donald Trump met business leaders in London and Tokyo recently. They told him they want more trade with the US, despite his disruptive and sometimes confrontational approach. But for Japan, it’s also important to be nice to China – so business leaders will also welcome President Xi Jinping to Tokyo …

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Pacifist or Peacemaker: What were Emperor Akihito’s views on war?

The international media are using the start of Japan’s new era to look closely at the role of the Emperor. Reporters are interested in the words and gestures used by Emperor Akihito both during his reign and in his abdication ceremony. He was deeply committed to peace but was he a pacifist? And how was …

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What is the Market Readiness Framework?

Two major sporting events, Japan Rugby 2019 and Tokyo 2020 are just around the corner, with the Osaka World Expo following in 2025. It’s the ideal time to get your brand noticed not just by Japan, but by the whole world. It is a market watched globally for its trends and technological innovations, that is …

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Trump and Kim have stopped talking, so things may be safer for Japan

North Korea still scares Japan but maybe less than before There’s even relief Trump and Kim stopped talking Japan has long lived in fear of an attack by North Korea. But when President Trump started direct talks with Kim Jong-Un there was mixed feelings. Japanese conservatives worried it could legitimise Kim and lead to another …

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