Summary: How social media is being used to successfully promote international trade and investment

  • Organizations supporting international trade and investment facilitation are “exploring new platforms and showing greater confidence in their abilities to use social media effectively”
  • Social media can be a great way to connect with customers abroad, building your brand, provide services and reduce the distance between you and your customers overseas.
  • The prime steps in establishing a presence include defining your goals and how your social presence can help you achieve them, choosing the right channels, planning a content strategy, choosing people to manage day-to-day operations and regular updates – and importantly, constant monitoring.

Seek to emulate the World Economic Forum

  • Perhaps the most successful example of social media use by an organization seeking to facilitate international trade and investment is the World Economic Forum (WEF).
  • The WEF has established a robust social media presence to promote its’ work on a global scale.  
  • WEF’s prime social media activity is content from their blog.
  • The WEF social media team actively promote across their branded social networks
  • The social media success of its annual meeting in Davos, Switzerland is a prime example of the fantastic success the WEF social media team have helped the organization achieve on a global scale.
  • As one of the world’s pre-eminent trade and investment facilitation organizations that’s also successfully leveraged social media to amplify its’ message and achieve its’ goals — the WEF is well worth emulating.

If you want to find out more you can read the full article here or bookmark it for later. If you want to get deeper into that topic you can also connect with John Grimley on LinkedIn.


John Grimley specializes in helping businesses establish and maintain content marketing initiatives focused on building connections with international clients and customers.