Unleashing the Power of Dad Jokes in Japanese Marketing
Japan’s love for ダジャレ (Da-ja-re) or 親父ギャグ (Oyaji-gyagu), known most commonly as “Dad Jokes” in English, shows that simple wordplay and humour can be powerful in marketing. The best part…
Japan’s love for ダジャレ (Da-ja-re) or 親父ギャグ (Oyaji-gyagu), known most commonly as “Dad Jokes” in English, shows that simple wordplay and humour can be powerful in marketing. The best part…
Gone are the days when a “job for life” was the standard. With Japan’s evolving business landscape embracing temporary employment and independent contractors, both foreign nationals and Japanese citizens have…
Japan has a unique business culture that can pose challenges for outsiders, especially for incoming and emerging leaders. With Japan’s increasing diversification of its workforce through immigration and locals seeking…
For startup founders looking to expand their business into Japan, there are a number of unique challenges to navigate. From language barriers to cultural differences, there are many factors to…
Japan is a country with a rich and unique culture that has developed over thousands of years. Business culture in Japan is no exception, and building strong business relationships, or…
Watch our replay of the recorded Business in Japan (BIJ) Webinar on How to Sell on Amazon Japan. Featuring Amazon E-Commerce Entrepreneur Gary Huang – Founder and Host of the…
As a founder exploring entrepreneurship beyond your home country, Japan may initially seem like a challenging destination. The country’s hierarchical business culture, resistance to disruption, and emphasis on long-term employment…