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Effectively Globalized Japanese Companies’ Habit #3: Innovate from Everywhere

In order to maximize profitable growth, successful global companies need to ensure full contribution by every region, department, and partner towards strategic innovation. This approach was described as “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne and contrasts with “Red Ocean” strategy which may be described as competing on price with similar products …

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What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as selling)! This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here …

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Japan’s Real-Estate Investment Market – Part 2 – Tenants & Tenancies

Click here for part 1 Alright, so we’ve covered the basics – Japan’s got beautiful cash-flow, zilch to negative capital gain (recently that trend has changed, but no one knows how long this will continue), and the icing on the cake – the best and safest business and tenancy environment one could possibly hope for …

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Japan: A World-class Destination for Global Business Conventions (…and MICE)

The original of this post I wrote for DeepJapan.org (“Real Experience to Enrich your Travel”) and my Profile and other writing on DJ can be found here. Considering attending, or showcasing at a Trade Fair, Business Exhibition or Convention in Japan? Tokyo, already recognized as a global economic superpower is back in the world spotlight …

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Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that their non-Japanese customers and partners feel they are receiving the highest value solutions. Globally, sales and marketing can be improved by asking more questions to …

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App Development in Japan, A Love Story III

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: How Apple can take a bite out of you as a developer. The problems with Apple’s submission process, both then and now. Stories of apps that got rejected, …

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Making it in Japan: The Story of Starting a Business in Japan

This is a BIJ summary of a great article that you can find and read in full at behere.asia/making-it-in-japan Some TL;DR takeaways: Researching, setting up and building a successful business in Japan is a long process. It took the author 7 months to do. The requirements are: lawyers, choosing viable business, Japanese partners, finding suitable …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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The Real Reason Japan Can’t Innovate & What To Do About It

Key points: Japanese companies are too conservative They have the ability to enter new markets but they have a lack of motivation Emerging external solution: shifting investment from R&D to CVC (Corporate Venture Capital) Possible in-house solution: Valuing technical skills rather than academic skills The Real Reason Japan Can’t Innovate & What To Do About …

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