App Development in Japan, A Love Story III

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: How Apple can take a bite out of you as a developer. The problems with Apple’s submission process, both then and now. Stories of apps that got rejected, …

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Making it in Japan: The Story of Starting a Business in Japan

This is a BIJ summary of a great article that you can find and read in full at behere.asia/making-it-in-japan Some TL;DR takeaways: Researching, setting up and building a successful business in Japan is a long process. It took the author 7 months to do. The requirements are: lawyers, choosing viable business, Japanese partners, finding suitable …

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Why are Japanese Companies So Far Behind in Digital Marketing?

Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic products that can sell on a global scale. Sadly, these Japanese companies are penalizing themselves with poor websites, and even poorer Digital Marketing practices. As …

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The Real Reason Japan Can’t Innovate & What To Do About It

Key points: Japanese companies are too conservative They have the ability to enter new markets but they have a lack of motivation Emerging external solution: shifting investment from R&D to CVC (Corporate Venture Capital) Possible in-house solution: Valuing technical skills rather than academic skills The Real Reason Japan Can’t Innovate & What To Do About …

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App Development in Japan, A Love Story II

The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of how a seemingly good app idea can lead to dramatic failure. 5 tips on how to prevent the same kind of failure. How flexibility can …

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Global Companies in Mie: Promat Japan Corp.

There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie? Promat Japan Corp. Company Description Promat Japan Corp. is a Japanese subsidiary of Etex, the Belgian housing materials maker. It has manufactured and sold Microtherm; microporous thermal …

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Two men hiking in Japan

Foreign Tourism Is Reinventing Hiking in Japan – Yamap

Key points: Yamap is a hiking app that was invented in 2011 What’s special about the app is its ability to serve as a map function even without an internet connection, its social aspects, and how it highlights convenient locations such as restrooms The app has about 380,000 monthly users from all over the world …

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iphone showing an app based gameiphone showing an app based game

App Development in Japan, A Love Story

The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of what causes someone to start a company in a brand new, emerging field. The state of Japanese mobile phones before the iPhone. How the iPhone …

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