Softbank Japan Dog Mascot

Doggy Dad, Mr Son and the 300 year vision for Softbank

Most people in Japan are familiar with a cool white dog who has an unusual name: Otosan, which means “father.”

He’s the mascot of Softbank, founded by the hugely ambitious Masayoshi Son. He is Japan’s richest man and its best communicator.

His vision is for a company which thrives for the next 300 years.

And he has gathered a vast sum of money in order to ensure its success which he plans to invest in “The Internet of Things”.

In this week’s Japan Story blog by Duncan Bartlett, you can get an insight into Mr Son’s huge ambition.

Japan Story’s blog is written by former BBC Tokyo Correspondent Duncan Bartlett. Each week he analyses how Japan’s story is being told to the world through the international media.