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From France to Japan: Eric the WineGuy’s Journey and Business Insights

Matt AinsworthByMatt Ainsworth

In this exclusive interview, we sit down with Eric (aka the WineGuy), the founder of Wine Prospérité K.K., to explore his journey from France to Japan, his passion for wine, and his experience building a business in the competitive Japanese market. Whether you’re a wine enthusiast, an aspiring entrepreneur, or simply curious about life in Japan, Eric’s story offers valuable insights and inspiration.

Journey to Japan and the Spark for Wine

Eric’s journey began in 1986 when he left France with just $2000 to his name. Over the next four years, he traveled through Europe, Asia, Australia, and New Zealand before finally arriving in Japan in 1990. Instantly feeling at home, Eric spent seven years working in various French restaurants before his life took a significant turn in 1997. A job advertisement in The Japan Times led him to a role as a wine salesman at Pieroth, which would set the stage for his future in the wine industry.

For Eric, wine is much more than just a drink—it’s a way to connect with people. “Wine is a social beverage without boundaries,” he explains. It was this belief that fueled his passion and helped him realize that selling wine in Japan was the perfect way to build meaningful relationships.

Wine Prospérité K.K. and Personalized Recommendations

In 2008, after years of working as a top salesman at Pieroth, Eric decided it was time to strike out on his own. With the support of his wife, Yoko, he founded Wine Prospérité K.K. The mission was clear: provide a curated selection of artisanal French wines that truly reflected his personal taste. Eric was motivated by the desire to be independent, free from outside influences, and to focus on quality wines that he personally admired.

At Wine Prospérité, Eric’s approach is hands-on. He builds personal relationships with clients, recommending wines based on their unique preferences. Whether through phone calls, emails, or even in-person tastings at offices and homes, he ensures that each client receives a personalized experience. His selection of wines, particularly those from small-scale vignerons who use organic methods, sets his business apart from others in Japan.

Wine Culture in Japan and Memorable Experiences

While wine has a niche market in Japan, it has a dedicated following. Eric observes that wine culture is not new in the country, but economic factors heavily influence trends. Despite these challenges, he continues to build strong relationships with Japanese wine lovers. One of his most memorable experiences came in the aftermath of the 2011 earthquake. While many expatriates left Tokyo, Eric stayed and continued to serve his customers, demonstrating his deep commitment to his clientele.

Business Insights and Challenges

Eric’s journey in Japan is filled with lessons for aspiring entrepreneurs. He started Wine Prospérité with his savings, sacrificing holidays and working seven days a week. His advice for those considering the leap from employee to business owner? Focus on independence, set clear goals, and remain determined. Building a successful business requires perseverance, especially in a competitive market like Japan’s wine industry.

His brand has grown through honesty, offering wines that taste good in their original condition, without the need for high-end labels to impress. Eric’s clients trust his selections because they reflect his deep knowledge and commitment to quality.

Cultural Adaptation and Future Aspirations

Doing business in Japan has been a positive experience for Eric, who praises the country’s efficient delivery systems and reliable payment processes. While language can be a barrier, he has adapted well to Japan’s business environment, thriving in the structured and trustworthy system.

Looking ahead, Eric’s goal is to continue serving wine lovers in Japan for the next decade. However, his personal life has taken a difficult turn. In June 2024, his wife Yoko was diagnosed with stage 4 lung cancer. His immediate focus is on saving her life while continuing the business they have built together.

Final Thoughts and Connecting with Eric

For those new to wine, Eric’s advice is simple: taste, attend events, and purchase wines within your budget. Wine Prospérité continues to offer a selection of artisanal wines from France, with Eric personally overseeing each recommendation.

If you’d like to explore the world of French wines or schedule a tasting, Eric invites you to connect through his bilingual website or reach out directly. He’s always eager to share his passion with others.

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