BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Asia/Tokyo X-WR-TIMEZONE:Asia/Tokyo BEGIN:VEVENT UID:212@businessinjapan.com DTSTART;TZID=Asia/Tokyo:20190830T113000 DTEND;TZID=Asia/Tokyo:20190830T133000 DTSTAMP:20231203T110309Z URL:https://businessinjapan.com/events/the-value-plan-in-japan-how-to-crea te-future-proof-products-services/ SUMMARY:The Value Plan (in Japan): How to create future-proof products & se rvices DESCRIPTION:Description\n\nThe Value Plan\, in Japan: How to create future- proof products &\; services\nOverview: 80% of executives still define m arketing as "sales" or "advertising" and because of this\, miss out on app lying the full power and effectiveness of marketing within their organizat ions. This applies as much to individual entrepreneurs as it does to leade rs of top multinational companies.\n\nThis seminar will explore the "secre t" meaning of marketing\, and how to immediately apply this understanding for optimal returns for your company\, customers\, employees\, partners\, society and the planet. Prof. Sugai will also introduce The Value Plan fra mework from his upcoming book of the same title.\n\nAbout Philip Sugai:\nP hilip Sugai is a Professor of Marketing at Doshisha Business School in Kyo to\, Japan\, and has published books and multiple case studies on global b usiness and marketing. For more info and to connect: https://www.linkedin .com/in/philipsugai/\n\n\n\nPlease share this block of text below with fri ends!\n\nWHAT: The Value Plan\, in Japan: How to create future-proof prod ucts &\; services\nWHEN: Friday\, August 30th\, 11:30~13:30\nWHERE: Do shisha University Tokyo Campus\nACCESS LINK: https://www.doshisha.ac.jp/e n/information/campus/access/tokyo_o.html\nMAPS LINK: https://goo.gl/maps/ cHEPfFNKw7YjC6fEA\nCOST: 2\,500 yen ★Light Lunch &\; Soft Drinks are included in the price★\nRSVP please: https://businessinjapan.doorkeeper .jp/events/96131\n\n\n\nMore about Professor Philip Sugai – a Brief Bio \nProfessor Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Resear ch Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Profess or for Stanford University from 2015 - 2017\, where he taught Innovation i n Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Dos hisha University faculty\, Dr. Sugai taught at the International Universit y of Japan in Niigata where he also served as Dean and Associate Dean of t he IUJ Business School for six years.\n\nDr. Sugai is the author of two bo oks\, The Value Plan and The Six Immutable Laws of Mobile Business (John W iley &\; Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan\, Hosoo (330+ year old Nishijin Wea ving company)\, AGL\, Hatsune Miku and Walt Disney Internet Group.\n\nHe r eceived his Doctorate degree from Waseda University and his M.B.A. in Mark eting and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express\, Muze\, Inc.\, and Lightningcast\, Inc.\, and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally .\n\n\n\nSupported by and with big thanks to the guys at HumbleBunny for ongoing\, consistent support!!\n\n ATTACH;FMTTYPE=image/jpeg:https://businessinjapan.com/wp-content/uploads/2 023/12/26.png LOCATION:Doshisha University Tokyo Campus\, Kyobashi East Building\, 2-chō me-7-19 Kyōbashi\, Chuo City\, Tōkyō-to\, 104-0031\, Japan X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Kyobashi East Building\, 2- chōme-7-19 Kyōbashi\, Chuo City\, Tōkyō-to\, 104-0031\, Japan;X-APPLE- RADIUS=100;X-TITLE=Doshisha University Tokyo Campus:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Asia/Tokyo X-LIC-LOCATION:Asia/Tokyo BEGIN:STANDARD DTSTART:20180830T113000 TZOFFSETFROM:+0900 TZOFFSETTO:+0900 TZNAME:JST END:STANDARD END:VTIMEZONE END:VCALENDAR