Sales & Distribution

Selling in Japan: E-commerce Landscape in Japan [Summary]

This is a summary of the e-commerce landscape in Japan and the three marketing trends you should know before selling products online in Japan from btrax’s blog, freshtrax. You can read the full article here. Japan ranks as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom. It might …

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japanese business incorporation

Japan Company Incorporation [SMEJapan Business Guide Summary Series]

This is the first in a series of Summaries of the detailed Japan Business Guides put together by Business In Japan core partner, SMEJapan.com. The SMEJapan business guides are free resources for entrepreneurs to help them understand more about doing Business in Japan and stepping through the process of Japanese company incorporation. If you want …

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Harajuku, Tokyo, Japan

Learning to Change: Three steps to a successful Market Entry in Japan [SUMMARY]

This is a summary of a post by Dominic Carter, longtime Japan market researcher and strategist from CarterJMRN, a strategic market research agency in Japan. Pondering why some famous brands win (Starbucks and Disney) and many more fail with Japan market entry, Dominic presents in considerable detail, his three golden rules to a successful market …

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Doing Business In Japan – The Airport Economist [Summary]

This is a quick Summary of a great little professionally produced, 20 minute video introduction and interview based guide to doing business in Japan, from Aussie Economist Tim Harcourt, who is ‘The Airport Economist‘. The Airport Economist is a television show and series of best-selling books which bring expertise and insight to global economics, business …

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Effectively Globalized Japanese Companies’ Habit #4: Embrace Diversity: Lead Inclusively and Engagingly

To succeed globally, Japanese organizations may need to ensure that the best workers are rewarded and promoted, regardless of diversity factors, and that all employees want to take responsibility, and feel that they have influence and a voice that is heard. However typical Japanese business communication style is based on hierarchical shows of respect, one-way …

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Effectively Globalized Japanese Companies’ Habit #3: Innovate from Everywhere

In order to maximize profitable growth, successful global companies need to ensure full contribution by every region, department, and partner towards strategic innovation. This approach was described as “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne and contrasts with “Red Ocean” strategy which may be described as competing on price with similar products …

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What You Need to Know to Sell Services in Japan

Key points: The importance of long term relationships in Japan Understanding the Japanese mindset and trust is the key Hiring staff in Japan: a big challenge (yes, as big as selling)! This Post is originally from Tim Romero’s excellent Website and Podcast;  Disrupting Japan – Your Inside Track on the Startups Changing Japan. Option to Subscribe to Tim’s Podcast are here …

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Effectively Globalized Japanese Companies’ Habit #2: Communicate Clearly and Positively

Can Friendlier Communication Improve Profits? Japanese organizations and their employees wanting to increase profitable growth globally should learn to communicate in a friendlier, clearer, and more persuasive way so that their non-Japanese customers and partners feel they are receiving the highest value solutions. Globally, sales and marketing can be improved by asking more questions to …

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Aim to be glocal market leaders

Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market Leaders

Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed by Akio Morita for the Sony Corporation he founded. To achieve profitable growth in each of its main global target markets, a company needs to …

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Japan and the Decision-Making Process

Making it successful: decision quality, speed and execution At the management level, I have worked in a large public foreign company, a large public Japanese company and a small privately held Japanese company over several decades.  I would like to present to you the differences in the decision-making process of those three types of companies …

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