Market Research – Market Entry Services

Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis, Japan experienced two consecutive years of divestment in 2010 and 2011, and then in 2015. This is an Executive Summary of an Santander – Foreign …

Japan 5th most attractive destination for multinational companies for 2017-2019Read More »

daryan-shamkhali-133233-Kraken

Japan: A World-class Destination for Global Business Conventions (…and MICE)

The original of this post I wrote for DeepJapan.org (“Real Experience to Enrich your Travel”) and my Profile and other writing on DJ can be found here. Considering attending, or showcasing at a Trade Fair, Business Exhibition or Convention in Japan? Tokyo, already recognized as a global economic superpower is back in the world spotlight …

Japan: A World-class Destination for Global Business Conventions (…and MICE)Read More »

App Development in Japan, A Love Story III

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: How Apple can take a bite out of you as a developer. The problems with Apple’s submission process, both then and now. Stories of apps that got rejected, …

App Development in Japan, A Love Story IIIRead More »

Making it in Japan: The Story of Starting a Business in Japan

This is a BIJ summary of a great article that you can find and read in full at behere.asia/making-it-in-japan Some TL;DR takeaways: Researching, setting up and building a successful business in Japan is a long process. It took the author 7 months to do. The requirements are: lawyers, choosing viable business, Japanese partners, finding suitable …

Making it in Japan: The Story of Starting a Business in JapanRead More »

App Development in Japan, A Love Story II

The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of how a seemingly good app idea can lead to dramatic failure. 5 tips on how to prevent the same kind of failure. How flexibility can …

App Development in Japan, A Love Story IIRead More »

iphone showing an app based gameiphone showing an app based game

App Development in Japan, A Love Story

The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of what causes someone to start a company in a brand new, emerging field. The state of Japanese mobile phones before the iPhone. How the iPhone …

App Development in Japan, A Love StoryRead More »

How to Enter the Japanese Market Without Really Trying (Protip: You Can’t)

Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on …

How to Enter the Japanese Market Without Really Trying (Protip: You Can’t)Read More »

Japan Real Estate Property Investment Market – Part 1

Uniquely Japan I’ve been intimately involved with Japan, its business environment, culture and etiquette for the past 14 years or so. I’ve lived here, on and off, for over 5 years. I speak the language (or at least, a very domesticated, casual version of it), and have, in recent years, even had some limited success …

Japan Real Estate Property Investment Market – Part 1Read More »

4 cost-effective steps to present your startup to the Japanese market [Summary]

This is a summary of a good article from Hayataki-san’s Blog and the original article is here Hayataki-san presents his opinion that… “There are four primary challenges when entering the market in Japan” Low English proficiency among the general population, an inclination to prefer domestic brands, a shortage of Japanese marketing agencies that do business …

4 cost-effective steps to present your startup to the Japanese market [Summary]Read More »