Market Research – Market Entry Services

Selling in Japan: E-commerce Landscape in Japan [Summary]

This is a summary of the e-commerce landscape in Japan and the three marketing trends you should know before selling products online in Japan from btrax’s blog, freshtrax. You can read the full article here. Japan ranks as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom. It might …

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Harajuku, Tokyo, Japan

Learning to Change: Three steps to a successful Market Entry in Japan [SUMMARY]

This is a summary of a post by Dominic Carter, longtime Japan market researcher and strategist from CarterJMRN, a strategic market research agency in Japan. Pondering why some famous brands win (Starbucks and Disney) and many more fail with Japan market entry, Dominic presents in considerable detail, his three golden rules to a successful market …

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Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis, Japan experienced two consecutive years of divestment in 2010 and 2011, and then in 2015. This is an Executive Summary of an Santander – Foreign …

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Japan: A World-class Destination for Global Business Conventions (…and MICE)

The original of this post I wrote for DeepJapan.org (“Real Experience to Enrich your Travel”) and my Profile and other writing on DJ can be found here. Considering attending, or showcasing at a Trade Fair, Business Exhibition or Convention in Japan? Tokyo, already recognized as a global economic superpower is back in the world spotlight …

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App Development in Japan, A Love Story III

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: How Apple can take a bite out of you as a developer. The problems with Apple’s submission process, both then and now. Stories of apps that got rejected, …

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Starting a Business in Japan

Making it in Japan: Starting a Business in Japan

This is a BIJ summary of a great article about Starting a Business in Japan, that you can find and read in full at behere.asia/making-it-in-japan Some TL;DR takeaways: Researching, setting up and building a successful business in Japan is a long process. It took the author 7 months to do. The requirements are: lawyers, choosing …

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App Development in Japan, A Love Story II

The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of how a seemingly good app idea can lead to dramatic failure. 5 tips on how to prevent the same kind of failure. How flexibility can …

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iphone showing an app based gameiphone showing an app based game

App Development in Japan, A Love Story

The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of what causes someone to start a company in a brand new, emerging field. The state of Japanese mobile phones before the iPhone. How the iPhone …

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How to Enter the Japanese Market Without Really Trying (Protip: You Can’t)

Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on …

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