Market Research – Market Entry Services

The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of what causes someone to start a company in a brand new, emerging field. The state of Japanese mobile phones before the iPhone. How the iPhone […]

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There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie?

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Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on […]

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Uniquely Japan I’ve been intimately involved with Japan, its business environment, culture and etiquette for the past 14 years or so. I’ve lived here, on and off, for over 5 years. I speak the language (or at least, a very domesticated, casual version of it), and have, in recent years, even had some limited success […]

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This is a summary of a good article from Hayataki-san’s Blog and the original article is here Hayataki-san presents his opinion that… “There are four primary challenges when entering the market in Japan” Low English proficiency among the general population, an inclination to prefer domestic brands, a shortage of Japanese marketing agencies that do business […]

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This post comes from NTI (Nippon Tradings International) – a proxy and buyers’ agency, representing investors purchasing real estate in Japan. You can find more of our posts tagged NTI and/or JapanProperties and can follow us on LinkedIn or Facebook. To begin the new year, we analyzed last year’s forecasts, compared them with current trends […]

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With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of […]

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How many prefectures in Japan do you know? I suppose, many people know urban areas such as Tokyo and Osaka. The topic of this article is Mie prefecture, one of the best prefectures in Japan for doing business. You’ll understand the attractiveness of Mie prefecture after reading this article. Mie prefecture is located in the center […]

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