Importing to Japan

How to Enter the Japanese Market Without Really Trying (Protip: You Can’t)

Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on …

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4 cost-effective steps to present your startup to the Japanese market [Summary]

This is a summary of a good article from Hayataki-san’s Blog and the original article is here Hayataki-san presents his opinion that… “There are four primary challenges when entering the market in Japan” Low English proficiency among the general population, an inclination to prefer domestic brands, a shortage of Japanese marketing agencies that do business …

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Why is it a great time to do Business in Japan now?

With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of …

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