Importing to Japan

What is the Market Readiness Framework?

Two major sporting events, Japan Rugby 2019 and Tokyo 2020 are just around the corner, with the Osaka World Expo following in 2025. It’s the ideal time to get your brand noticed not just by Japan, but by the whole world. It is a market watched globally for its trends and technological innovations, that is …

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Doing Business In Japan – The Airport Economist [Summary]

This is a quick Summary of a great little professionally produced, 20 minute video introduction and interview based guide to doing business in Japan, from Aussie Economist Tim Harcourt, who is ‘The Airport Economist‘ The Airport Economist is a television show and series of best-selling books which bring expertise and insight to global economics, business …

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US puts tariffs on Japanese Steel and aluminum – imported cars, trucks and auto parts next

Considering that the USA wants to put new tariffs on Japanese imported cars, trucks and auto parts after already having imposed tariffs on Japanese aluminum and steel imports, something must be wrong with the relations between Japan and the US, even if the prime minister of Japan recently said that they are good friends. I …

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Japan 5th most attractive destination for multinational companies for 2017-2019

While Japan’s appeal, compared to other destinations, is very strong, its performance in terms of FDI has been weak at times. After a slowdown following the 2009 global financial crisis, Japan experienced two consecutive years of divestment in 2010 and 2011, and then in 2015. This is an Executive Summary of an Santander – Foreign …

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Japan: A World-class Destination for Global Business Conventions (…and MICE)

The original of this post I wrote for DeepJapan.org (“Real Experience to Enrich your Travel”) and my Profile and other writing on DJ can be found here. Considering attending, or showcasing at a Trade Fair, Business Exhibition or Convention in Japan? Tokyo, already recognized as a global economic superpower is back in the world spotlight …

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Global Companies in Mie: Promat Japan Corp.

There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie? Promat Japan Corp. Company Description Promat Japan Corp. is a Japanese subsidiary of Etex, the Belgian housing materials maker. It has manufactured and sold Microtherm; microporous thermal …

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How to Enter the Japanese Market Without Really Trying (Protip: You Can’t)

Ask Japan market entry master Kazuhiro “Steve” Takayanagi how your foreign firm can market to Japanese companies, and his answer is straightforward. “Companies in Japan, large or small, do not want to take risks when they purchase goods or services,” he says. “They’re concerned about their reputation if something goes wrong, so they rely on …

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4 cost-effective steps to present your startup to the Japanese market [Summary]

This is a summary of a good article from Hayataki-san’s Blog and the original article is here Hayataki-san presents his opinion that… “There are four primary challenges when entering the market in Japan” Low English proficiency among the general population, an inclination to prefer domestic brands, a shortage of Japanese marketing agencies that do business …

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Why is it a great time to do Business in Japan now?

With its large economy and industrial maturity, Japan has been one of best markets to attract worldwide business. However, Japan has also remained one of the most difficult markets to enter successfully. Possible reasons for this include: Communication and Language it’s ‘far east’ location a unique culture and a history of over 200 years of …

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