Food & Beverages

Five million for a crab?

Five million yen for a big crab from Tottori? Why that’s not a crazy price

The media has had fun with the story of a crab which sold for five million yen ($46,000 USD). They implied it was a massive waste of money and a sign of Japan’s eccentricity with food. Look deeper into the issue, though, and you can find solid business reasons why somebody paid so much money …

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One of the key points discussed from the book was How to Create Value

How to create future-proof products & services: The Value Plan (in Japan) – Event Summary

On Friday 30th August, 2019, BIJ proudly partnered with, presented and helped, Professor Philip Sugai promote and deliver a Workshop How to create future-proof products & services – about a ‘new’ or better way of thinking about and better starting point for Marketing Products and Services. The Value Plan (in Japan): How to create future-proof …

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