App Development in Japan, A Love Story IV

The third in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. This time the short article, thtat I encourage you to read it all of (very quick read), he discusses a common experience in software development; “crunch time”, where developers have to fit three months’ worth of work into less than one.

Particularly Marc gives some tips on managing a team during “crunch time”:

  • Ensure the team gets enough rest
  • Provide clear direction
  • Protect them from noise/changes from clients/publishers
  • Be there for them
  • Give them a break afterwards

Read the full article on LinkedIn, and be sure to check the three previous stories if you missed them as well.

Marc Cellucci is a veteran of the video game and app development industries on both sides of the Pacific. He started at SEGA in 1999, where he worked on the Dreamcast Network,, and SegaNet. After moving to Japan and gaining fluency in the language, he joined Koei in Japan as a Marketing Manager, and then returned to SEGA as a producer in the AM3 arcade division.

In 2008, he left SEGA and founded Mission One (, a Tokyo-based dev house that focuses on two main business areas: software development (mainly focusing on smartphone app development) and the localization of Japanese entertainment content