4 cost-effective steps to present your startup to the Japanese market [Summary]
This is a summary of a good article from Hayataki-san’s Blog and the original article is here
Hayataki-san presents his opinion that…
“There are four primary challenges when entering the market in Japan”
- Low English proficiency among the general population,
- an inclination to prefer domestic brands,
- a shortage of Japanese marketing agencies that do business with foreign companies, the consequently high prices of the domestic Japanese marketing agencies
- and lack of Japanese market knowledge at non-Japanese marketing agencies.”
Actually not restricted to ‘startups’, Hayataki-san then goes on to introduce a number of actionable tips to help you penetrate the Japanese market. In Summary:
- Don’t be stingy with the translation of important texts.
- Copywriting translation will increase your sales
- You can reach the right clients and earn a higher placement on search engine results pages
- Advertise your website on the Google search engine results page and get your website found in Japan
- How to maximize ROI in a nutshell
- How to use Google Adwords for SEO
- Don’t wait any longer! Reach out to clients, the media, and market influencers
- Get exposure in your home market first
- Hire country managers
There are some good little nuggets of perspective and information under these points so I encourage you to read the whole article here:
4 cost-effective steps to present your startup to the Japanese market
You can connect with Hayataki-san on LinkedIn Here or cut and past this URL https://www.linkedin.com/in/masaharuhayataki
This Summary was written by Jason Ball, a “Fixer” and people Connector, in Tokyo